Task2 - Lifestyle >> The Media & Loss of Individuality

"The Media & Loss of Individuality"

The media has a huge influence on our lives today. Some people believe that we are no longer making decisions as individuals because of the media's impact on our decision making processes.

To what extent do you agree?

Since the invention of the printing press, the mass media has had a tremendous impact on our lives. The media surrounds us through newspapers, magazines, radio, television and now the commonly used digital media. Advertising and marketing can even reach us through our mobile telephones. In fact, in today's world, it is almost impossible to avoid the mass media.

There is a school of thought that believes the mass media can have adverse effects on the individual. They believe there is a risk that people may be heavily influenced by the information and marketing that people are exposed to through the media. For example, the latest trends or fashions are often promoted in newspapers or magazines. People are then convinced of the need to participate in these mass market manipulations. Moreover, an individual may be persuaded to believe a particular viewpoint or purchase a certain product. Their power of reasoning or ability to make informed decisions could be affected by a continuous media onslaught.

To counter the adverse effects on individuals of the mass media, people need to objectively analyse the information available to them. They need to think clearly about the message or promotion, and they need to view this information with a clear perspective. This will enable people to make informed decisions while living in the age of information.