Task2 - Ethics >> Advertiser's Claims of Quality

"Advertiser's Claims of Quality"


The promoters of goods and services often make claims about the quality of their products that is just not true. They are simply trying to stimulate unnecessary consumption.

To what extent do you agree?

In today's world we are surrounded by advertising. At every glance we can see images and text promoting the latest and greatest goods and services. These advertisements often make a variety of claims about the quality of their products. Some people believe that many of these claims are simply false, and should not be taken seriously.

Advertisers love to use superlatives when marketing their merchandise. They describe their goods as the "greatest", the "biggest" or the "lowest" in fat. Unfortunately, this language is often far from the truth. For example, many fast food restaurants say that their meals are low in fat. However, they often fail to inform the public about the criteria used to measure fat content. Members of the public are not given the measurement methods or standards, and they can never be sure if the product really is low or high in saturated fat. If an independent organization endorses a food product as being of low fat content we can safely assume that the food actually has a decreased fat content. Sadly, independent regulators are few and far between in the commercial world. The claims made by advertisers and producers can never really be fully accepted as truth.

It is also useful to remember that the purpose of advertising is to sell. Color, music, testimonials and claims about quality serve one purpose only. That is to sell more product. With this in mind consumers should be skeptical about what they are being told through advertising.

In conclusion, in my opinion, marketers and promoters make many unfounded claims about the quality of their products. The old saying of "buyer beware" still holds true.

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