Task2 - Lifestyle >> Advertising & Persuassion

"Advertising & Persuassion"

Today advertising is everywhere. How do advertisers encourage people to buy more? What are some negative effects of consumerism?

In today's world, we are surrounded by advertising. At every glance we can see images and text promoting the latest and greatest goods and services. Marketers use a variety of methods to promote their products. However, there is a downside to the consumerism that results from mass marketing.

Bedazzling advertising surrounds us from the internet through to our personal mobile devices. The promoters behind these adverts use a range of methods and tricks to attract the consumer and make a potential sale. Perhaps most abused promotional trick is the art of exaggeration. Advertisers are adept at highlighting the advantages of their products while downplaying any disadvantages. Further to this, digital devices allow promoters to target individuals that may be interested in their products. For example, promoters can search data bases for personal information. After that, they can forward advertising directly to people with a view to creating interest

Unfortunately, the consumerism that stems from insidious product promotion has many drawbacks. Firstly, demand is created for unnecessary consumption. To best exemplify, take the modern mobile telephone. Many people treat this gadget as a fashion accessory and forget the intended function which is simply to communicate. Consequently, consumers replace their phone regularly, resulting in techno trash on a massive scale. Of course, this mindless consumption puts significant stress on the environment.

The purpose of advertising is to sell. Color, music, testimonials and claims about quality serve one purpose only. That is to sell more goods. Sadly, much of the product promoted is superfluous to our needs, and the consumerism causes significant environmental problems.