Task2 - Lifestyle >> The Media & the Individual

"The Media & the Individual"

The media has a huge influence on our lives today. Some people believe that we are no longer making decisions as individuals because of the media's impact on our decision making processes.

To what extent do you agree?

Since the invention of the printing press, the mass media has had a tremendous impact on our lives. The media surrounds us through newspapers, magazines, radio, television, and now the commonly used digital media. Advertising and marketing can even reach us through our mobile telephones.

However, there is a school of thought that believes the mass media can have adverse effects on the individual. They believe there is a risk that people may be heavily influenced by the information and marketing that we are exposed to through the media. For example, the latest trends or fashions are often promoted in newspapers or magazines. People are then convinced of the need to participate and purchase the latest and greatest. It is true that an individual may be persuaded to purchase a certain product. More concerning is the potential of the media to encourage a belief or particular viewpoint. The important power of reasoning or ability to make informed decisions could be negatively affected by a continuous media onslaught.

To counter the adverse effects on individuals of the overwhelming mass media, people need to objectively analyze the information available to them. They need to think clearly about the marketing and the message, and they need to view this information with a clear perspective. This will enable people to make informed decisions while living in the age of information as in today's world it is impossible to avoid the mass media.